Do you recognize the word 'Cool Japan'? Lately, you can hear and see the word on TVs, magazines or anywhere, whether you are interested in Japan or not. I just don't know how the word be absorbed into the world. And actually what is it and how to work?
"COOL Japan" is about things which Anime, Manga, fashion, architectures, pop arts, traditional crafts, electrical devices, technology, life style; especially foods, and something Japanese proud of as Japanese, culturally. So, now, why is the word all over?
After the millennium, technolgical innovation rapidly had improved and a wave of the globalization came as much faster as we expected. However, Japanese had an disadvantage... Yes, we had a wall of language. English had still been a difficulty for many Japanese. Then, after a decade, we still have the same problem but many people even have broken the wall down. And finally, they've realized a fact of what we have.
Combining the late economical turmoil and the downturn, both of the economy and the society, it made us to find something we rely on and proud of. Several probe we had to inside, now the time to search to the contrary.
At last, Japanese folk reassures how rich culture Japan has. And more over that, Japan discovers itself and realizes having a huge energy to change the world just a little bit.
Whether the authority do something more for it or not, young creators may build a new age on the traditions as COOLer as it used to be.
